The UK to Restrict Online Casino Ads27 Feb 2007 The online casino business is very, very complicated. With these news articles we merely try to clear the events as they happen, at times try and predict the future events that will shape the industry, but at the end of the day we all know that with online casinos anything can happen. The United Kingdom, which has been vocal and active in promoting a sane approach to online casino gambling, by promoting legalization and regulation, has announced a step that will affect the industry from yet another angle.
Advertising and marketing campaigns by online casino companies will no longer be free for all. Online casino companies that will want to promote their sites and operations in the UK will have to be registered in Europe or Gibraltar, and if not then have to prove that the governments under which auspices they operate are doing enough to keep the industry clean of crime and exploitation, as much as the UK standards require.
The entire legalization effort of the UK government, led by the British Culture Secretary Tessa Jowell, will go into effect on September 1, 2007. On this date the new advertising restrictions will also go into effect and online casino companies will have to apply to the UK government for advertising permissions. UK companies will have the restrictions more relaxed allowing them to freely advertise under the new law, but for online casino companies in foreign lands the new restrictions will pose a new reality to cope with an work within.
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