Casino Media Group Expands Programming3 Nov 2005 Casino Media Group has reached casino players throughout the US and Canada since 2004 with fully integrated communication and advertising campaigns that include OOH media, casino POS, on-table felts, on-poker chips, and on-playing cards. In addition, CMG organizes and plans celebrity gala events, including in-house gaming tournaments, as well as broadband on-line, free play promotional tournaments. Clients include: Canadian Club, Beck's, the Canadian Football League, Bowman's and Milwaukee's Best, who have all launched multi media national campaigns utilizing CMG.
CMG data supports this image of a vibrant, spending adult. In addition, the CMG research reveals that women comprise 54% of the casino player market market. It also identifies demographic gaming preferences to allow the advertiser to target specific groups such as 21 to 34 yr old males who prefer poker. Females in the same group will play Black Jack while more mature gamers will play the slots.
CMG has negotiated arrangements with more then 150 casinos in the US giving the Company unprecedented access to the casino floor and to the 60 million adult consumers who made almost 300 million casino trips last year. "Casinos are an untapped adult media landscape," said Walter Marcinowski, Marketing Director at CMG. "The audience is highly affluent, they travel extensively and they are predisposed to trying new things. They are a very desirable advertising target."
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